Theme: Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism

Location: Berlin

Tuesday 6th - Wednesday 7th March 2018

Market focus: China/USA

Partnerships in European Tourism is an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets, through tutoring activities, facilitating new collaborations and partnerships around trans-European tourist products and the organisation of B2B matchmaking and other promotional events alongside international fairs.

The programme offers the opportunity to learn about and directly engage with the Chinese and US markets at a series of in-market and European-based events.

ITB Berlin is the world’s largest travel trade show and attracts a wide variety of operators representing European and global markets. ITB has established itself as the main meeting forum for European tourism and therefore it is highly recommended for inclusion in the confirmed list of International Fairs.

Partnerships in European Tourism – Berlin will focus on the Chinese and US markets and Europe’s Culture, Pan European Itineraries – Water Routes and Group Tourism.

On the afternoon of Tuesday 6th March, delegates will attend a conference on the theme of this event – Europe’s Culture, Pan European Itineraries – Water Routes and Group Tourism.

On the morning of Wednesday 7th March delegates will participate in a B2B matchmaking workshop, offering pre-assigned appointments between China/US operator buyers and European suppliers. Delegates will engage in businesses meetings on the theme of Water Routes and Group Tourism.

View event attendees here.

Who will attend? See attendee list here.

The theme of the events in Berlin will be Europe’s Culture and Water Routes for the Chinese and US market.

The B2B networking and conference in Berlin will relate to this theme, applications to participate are sought by the following types of European operators, or any company seeking to expand in this market segment:

  • Cruise Companies
  • Land Excursions
  • Hotels
  • River City Destinations
  • Gastronomy
  • Experiential
  • Museums
  • Galleries


Tuesday 6th March, Maritim Hotel, Berlin Wednesday 7th March, Berlin CityCube
  • 14:00 Registration
  • 14:30 Welcome Address
  • 14:45 Presentations
    • Sectoral Trends
    • Transnational partnerships
    • How to increase visibility in China and the USA
  • 16:20 Q&A
  • 16:45 Conclusions

View full conference agenda here 

  • Registration: 08:15
  • Welcome: 08:50
  • Appointments: 09:00
  • Coffee Break: 10:36
  • Appointments: 11:00
  • Lunch: 13:00

View full matchmaking agenda here

Delivered by:


6th March 2018 – Maritim Berlin, Germany

Stauffenbergstr. 26, Berlin, Germany

7th March 2018 – CityCube Berlin, Germany

Messedamm 26, 14055 Berlin, Germany

Interested in attending?Express your interestFind out moreRegistration coming soon

Berlin 2018
Location: Berlin
Registration opens September 2017, please come back on or after this date to register.