Theme: European Lifestyle
Location: LondonNovember 1-2, 2018
November 1-2, 2018
Market focus: European Lifestyle
Engage with the Chinese and American markets to promote, develop or exchange your offer. European lifestyle and culture are the principal draw for clients to come to Europe from around the world. For the customer, it defines Europe. Western culture and lifestyle has its roots in Europe, and still influences how the world thinks and behaves. For most of the world this is a manifestly European phenomenon. Viewed from Asia or America, the similarities between the various individual cultures of Europe are far more striking than the differences. This is most obvious in the physical remains that define what Europe is for visitors. Architectural styles, from classical antiquity, gothic churches, Renaissance and Baroque palaces to Modernism, were international.