Theme: European Lifestyle

Location: London

November 1-2, 2018

November 1-2, 2018 

Why attend?

Market focus: European Lifestyle

Engage with the Chinese and American markets to promote, develop or exchange your offer.  European lifestyle and culture are the principal draw for clients to come to Europe from around the world. For the customer, it defines Europe. Western culture and lifestyle has its roots in Europe, and still influences how the world thinks and behaves. For most of the world this is a manifestly European phenomenon. Viewed from Asia or America, the similarities between the various individual cultures of Europe are far more striking than the differences. This is most obvious in the physical remains that define what Europe is for visitors. Architectural styles, from classical antiquity, gothic churches, Renaissance and Baroque palaces to Modernism, were international.

Download the event directory:  Watch the pre-departure webinar: Download the conference agenda: 
Conference Matchmaking Exhibition
Thursday 1st November 2018

Mermaid Theatre, London

Friday 2nd November 2018

Intercontinental London – The O2

5-7 November 2018

ExCel London



Understanding Europe | The Europe Union’s travel innovation agenda

  • Olivier Ponti – Vice-President Insights, Forwardkeys
  • Laurent Queige, Director General, Paris Welcome City Lab
  • David Chapman, Director General, WYSE Travel Confederation
Experience Europe – Activities & Attractions

  • Andrew Aley, Regional Director, Supply, Tripadvisor
  • Claudio Bellinzona, Chief Operating Officer & Co-Founder, Musement
Interrogation | Interview + Q&A
Coffee Break
Made in Europe – Retail & Produce

  • Marian O’Gorman, CEO, The Kilkenny Shop

USA & China Operator Reflections

  • Terry Dale, President & CEO, United States Tour Operators Association
  • Lichangsong Tony Li, General Manger, Deluxe Mice Tour & Luxury Travel
08:00-09:00 Registration
09:00-10:48 Appointments
10:48-11.00 Coffee Break
11:00-12.48 Appointments
12:48-13:42 Lunch
13:42-15:30 Appointments
15:30-15:42 Coffee Break
15:42-17:30 Appointments
17:30-20:00 Drinks Reception
The European Commission will have a stand at World Travel Market London. 

Stand: TP758

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